Letter to a Friend Who Is Thinking of Starting Something New

Will you use this opportunity to grow and evolve or will you use it to beat yourself up?

Ideas start out small, weak and fragile. 

In order to grow, ideas need financial capital. 

But they also need emotional capital — good energy, positivity, and resilience. The best way to control your emotional capital is to fine tune your internal monologue and r... See more

Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.

Unlike insecurity work, deep work often feels elusive because it takes time.

It requires weaning yourself from distractions and being unencumbered by the highs and lows of th... See more

When you’re anxious, there is no quicker relief than checking things. Checking your Substack subscriber stats, refreshing your inbox and order confirmations.Scott Belsky coined the term insecurity work to describe work that does not move the ball forward, but is quick enough that you can do it multiple times a day without realizing.  Unlike in... See more