Letter #100: Bernard Arnault (2016)
Charting the Rise and Fall of the Global Luxury Goods Market
visualcapitalist.com
This offers another reason why Jobsian innovation and design-driven differentiation matter so much. While luxury firms compete for the wealthiest of the wealthy and most discriminating of the discriminating, market realities suggest remarkably little meaningful commoditization at these peaks of the pricing pyramids. No narcissism of minor differenc
... See moreMichael Schrage • Who Do You Want Your Customers to Become?
New Luxury signifies being connected - around community, culture, and ethos. On that foundation, goods and services are given status, and the certainty of
Future Commerce • Nine by Nine 2020 by Future Commerce_1
Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.