Let's reconsider our "users"
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Let's reconsider our "users"
As value accrues to the interfaces, the ultimate winner in the age of abstraction (where everything is summoned and summarized for us) will be the designer (and companies that empower design).
In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .
Simply put, companies building apps hav... See more
Simply put, companies building apps hav... See more
Ivan Vendrov • The Tyranny of the Marginal User
In some cases, the users and customers aren’t the same person. The customer is the person paying for the product; the user is the one using it. There also may be multiple users.