Let's reconsider our "users"
jacks.tumblr.comSaved by sari
Let's reconsider our "users"
Reducing humans to "users" in this race to monetize attention is subtly but profoundly dehumanizing.
Google and Facebook don’t have “users” or “customers”. Instead, they have participants under machine surveillance, whose activities are algorithmically combined within Big Data silos.
Bruce Sterling • The Epic Struggle of the Internet of Things
You can use your customer mailing list to barrage me with up-selling “opportunities,” or you can send me interesting articles.
You can put your customer service number on every page on your website, or you can provide only a web form.
You can have a recorded message saying my call is important to you, or you can have someone else pick up the phone.
Yo... See more
You can put your customer service number on every page on your website, or you can provide only a web form.
You can have a recorded message saying my call is important to you, or you can have someone else pick up the phone.
Yo... See more
Hello, I'm 1074018628
The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human
... See more