Let’s recap: as content creation and distribution tends to infinity, community emerges as true internet-native media. Community is an exercise in cultural production, and communities filter content proliferate a specific point of view. The role of the community, then, is to create and curate cultural artifacts in-line with their collective point of view (POV). Dirt founder Daisy Alioto would call this "the business of taste," where a community’s taste is their primary differentiator. Products sold on the basis of their taste are traditionally recognized as luxury goods. When we buy luxury goods, we are buying the story more so than the utility of the product.