Saved by Ben Percifield
Let's have a bouba
Some words are just funny. It’s well known that words with the K sound are funny. Words like cattywampus, cankles, kuku, caca, and pickle are funny just because of that hard K sound (though I think pickle is funny even without the K sound).
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
combine several ingredients: spelling, sound, meaning, and personal connection.