Let's have a bouba

The brochure for her favorite place was glossy black, printed on thick card stock. It had something the other brochures lacked. You could say it looked expensive, but I thought it looked aggressive. The lettering was thick and gold. No trace of the cutesy, happy, undemanding purity normally found in ads for clinics geared toward average women. Its

concept like the Japanese term kokoro is difficult. It means heart, spirit, mind, and self. It’s the inner and outer expression of who we are and what we’re capable of. Even if you don’t speak Japanese, the word is likely to resonate.