Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
Bill Kenney • Conquer Your Rebrand
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Let My People Go Surfing: The Education of a Reluctant Businessman
Yvon Chouinard • 10 highlights
amazon.com
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Our own company had exceeded its resources and limitations; we had become dependent, like the world economy, on growth we could not sustain. But as a small company we couldn't ignore the problem and wish it away. We were forced to rethink our priorities and institute new practices. We had to start breaking the rules.
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
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This Could Be Our Future: A Manifesto for a More Generous World
Yancey Strickler • 1 highlight
amazon.com
Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? Can you have it all? The question haunted me throughout the 1980s as Patagonia evolved.
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
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We should borrow and adapt ideas even from unlikely sources. McDonald's is as far from Patagonia as you can get in its image and many of its values. But I respect one thing it does. No one at McDonald's ever tells a customer, “Sorry, we're all out oficeberg lettuce today." It successfully organizes on-time delivery every day of the week, and I thin... See more
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
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How might Patagonia involve us, beyond just selling us less damaging stuff? Such an approach would not challenge everything the company does; rather, it would reframe it, and as a result open up so much more. The emphasis would be on maximising connection, inspiration, and participation. For example, the Footprint Chronicles might be refocused to g
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