Lessons on building a viral consumer app: The story of Saturn
First, does the product have a network? Does it connect people with each other, whether for commerce, collaboration, communication, or something else at the core of the experience? And second, does the ability to attract new users, or to become stickier, or to monetize, become even stronger as its network grows larger? Does
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
How do you build network effects in your product? How do you know when network effects are kicking in, and if they are strong enough to create defensibility? How do you pick the right metrics to optimize to achieve viral growth, reengagement, defensibility, and other desired effects? What product features do you build to amplify network effects?