
Lessons on building a viral consumer app: The story of Saturn

Today’s social startups don’t start off as networks. They start off as standalone apps. These products enable users to create a corpus of content first. They then connect the users with each other as a consequence of sharing that content.
Sangeet Paul Choudary • Social products win with utility, not invites (Guest Post) at andrewchen
Farzan M. on LinkedIn: #startupstrategy #communitybuilding #productstrategy | 54 comments
Farzan M.linkedin.com
Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization
Lenny Rachitsky • How to win in consumer subscription
The Definitive Guide to Building Investable Consumer and Digital Lifestyle Brands
Sari Azoutmedium.com
