lessons from successful social media strategies — Pretty Little ...

Before you write a social strategy, do these three things:

1. Map how your target customer discovers, considers and buys your product - position social media's role in that journey and sense check it with your leadership team.


2. List your available resources (time, budget, skills) - it's easier to build up than scale back.


3. Invest time in understanding your

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start with one simple question: what's the actual point of social media for this business?

For some brands, it's landing a crucial retail listing. For others, it's nurturing an existing community. Two completely different goals requiring two completely different approaches.

Build in realistic time for community management (it's probably more than you think)

Community management is the first to be relegated to 'if we have time' status but it's where the magic happens. Engaging with your community isn't a nice-to-have, it's essential to success . The brands seeing real traction are the ones treating comments like convers... See more

Choose your platforms based on resource, not FOMO

Running one platform well is where momentum builds. When writing strategies, I often found myself advising brands to do less, and do it properly . It's truly better to nail Instagram and have a holding page on TikTok than to half-heartedly show up everywhere.