LessUnstrategic

One of the stupidest things I’ve repeatedly seen smart people do – I call this Advanced Stupid – is that they get so fixated on trying to optimize something complicated, that they forget to optimize for survival, and then they get knocked out of the game. Like having a startup trying to do something complicatedly clever, and then running out of mon

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The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.

Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize th

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Frustrated with my own natural inability, I started to trawl through books on strategy. I was looking for some way of understanding, a framework or a reference point to compare against. More brutally, I was lost at sea and looking for something to grab hold off, an executive lifeboat.