April Dunford on product positioning, segmentation, and optimizing your sales process
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April Dunford on product positioning, segmentation, and optimizing your sales process
Your positioning context sets off a really powerful set of assumptions about who your product competes with, what features your product should have, who the product is intended for, and even things like what the product should cost.
April Dunford • A Quickstart Guide to Positioning
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely
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