Above all, people need agency. They need to feel in control. Sometimes, that means designing for subversive behavior. I mean, isn't the most fun often had when you're breaking rules? But this is enormously difficult in software, where you must design almost everythingfrom scratch. Unlike life, you don't get a common repertoire of actions for free –... See more

By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill... See more

When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want... See more