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Lecture I: Introduction to Mimetic Theory | René Girard's Mimetic Theory
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Our goals are often not even our own; we borrow them from peers, celebrities, and what we imagine society expects from us. French philosopher René Girard called this phenomenon mimetic desire: we desire something because we see others desiring it. In other words, our goals mimic the goals of others.
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amazon.comMimetic desire, he explains in his 1972 book Violence and the Sacred, is deeply antagonistic in nature and operates as the engine of social rivalry and conflict.