When you’re writing your copy (for whatever product you’re selling), that means simply finding out what the people in your market are looking for - and simply reiterating that yes, your product is EXACTLY that.

In other words, confidently knowing they’re looking to buy - and they just need to know that you "get" their particular problems, and have a

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5) Kaplan's Law of Words: Any word th