Second, $400 million as of this writing of the newly launched $RARE token was given with no strings attached to community members. Current shareholders who once owned 100% of the SuperRare stock now own only 40% of the company’s governance token. And while the community members are free to sell their tokens at any time on the open market, our token... See more

Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.