Lean Token Design

Community tokens serve as financialized coordination tools in previously unfinancialized communities.So how do tokenized communities economically sustain themselves? This is primarily a question of how individual members and contributors get paid, so that they aren’t forced to allocate time elsewhere. Unlike protocols, people need to be paid. 

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.

When you start designing the tokenomics for a project, or when you’re looking at a project’s tokenomics, one important question is how the tokens are going to get into people’s hands. The way tokens are released into the wild can have a significant impact on the long term success of the project, so it’s not something you want to overlook. And if yo... See more