Lean Pricing: Pricing Strategies for Startups (Hors collection)
Monetizing Innovation: How Smart Companies Design the Product Around the Price
amazon.com
The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
amazon.com
Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product, positio... See more