But if you want to change behavior, your metric must be tied to the behavioral change you want.

Track churn at 1 day, 1 week, and 1 month, because users leave at different times for different reasons.

rate is simply the percentage of visitors to your site who buy something.

When you’ve got an MVP, you don’t have a product. You have a tool for figuring out what product to build.

The best thing you can do is pick a small but significant problem your company faces (take any single metric of importance, be it churn, percent daily active users, website conversions, etc.) and work to improve it through analytics. Don’t go after the most crucial issue your company is facing — that’s likely got too many cooks in the kitchen alrea

But relying on what they say is risky.

There are three kinds of virality: Inherent virality is built into the product, and happens as a function of use. Artificial virality is forced, and often built into a reward system. Word-of-mouth virality is the conversations generated by satisfied users, independent of your product or service.

UGC sites have a power curve of content creation, where a small number of people create the vast majority of content.

Second, make early assumptions and set targets for what you think success looks like,