Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

app developers are constantly finding ingenious ways to monetize their applications. These developers focus on the average revenue per user (ARPU) on a monthly or lifetime basis. Many

But relying on what they say is risky.

Uber overcame the chicken-and-egg problem in new markets by simply buying up available towncars: when the company launched in Seattle, it paid drivers $30 an hour to drive passengers around, and switched to a commission model only once it had sufficient demand to make it worthwhile for the drivers. The company created supply.

You want to track how content is shared

The most obvious metric for a media site is audience size.

3. How Long Will the Feature Take to Build?

You’ll always track and review multiple numbers. Some will be important: these are your key performance indicators (KPIs), which you’ll track and report every day.

Create a culture of accountability, and then reward those who step up and deliver.

5. How Much Risk Is There in This New Feature?

don’t just want signs of engagement. You want proof that your product is becoming an integral part of your users’ lives, and that it’ll be hard for them to switch.