Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Set the problem context by telling a story.

The first step of a two-sided marketplace — and the first thing to measure — is your ability to create an inventory (supply) or an audience (demand).

be sure you’re solving a problem people care about in a way someone will pay for. That

the likelihood that any one feature is going to suddenly solve your customers’ problems is very small. Instead, try pivoting into a new market. The

scaling your business comes only after you’ve found product/market fit and your unfair advantage. In other words: stickiness comes before virality, and virality comes before scale.

To find ways you might improve things, segment users who do what you want from those who don’t, and identify ways in which they’re different.

You never get a second chance to have a first enrollment.

Many products have inherent virality. When

Uber overcame the chicken-and-egg problem in new markets by simply buying up available towncars: when the company launched in Seattle, it paid drivers $30 an hour to drive passengers around, and switched to a commission model only once it had sufficient demand to make it worthwhile for the drivers. The company created supply.