EBITDA Breakeven EBITDA — earnings before income tax, depreciation, and amortization

if people don’t finish the last questions, you still have enough quantitative responses to generate results in which you can be confident.

In Backupify’s case, the ratio of CLV to CAC is 5–6x, meaning that for every dollar the company invests in finding a customer, it makes back $5 to $6. This is excellent, and it’s partly due to its low churn.

The MVP should include the simplest, least-friction path between your user and the “aha!” moment you’re trying to deliver.

5. How Much Risk Is There in This New Feature?

Asking customers to trade off variations of combinations, over and over, dramatically improves prediction accuracy. In

the MVP is a process, not a product. You

be sure you’re solving a problem people care about in a way someone will pay for. That

He began to understand that the initial baseline of usage the team had set wasn’t consistent with how engaged customers were using the product. That doesn’t mean the team shouldn’t have taken a guess. Without that initial line in the sand, they would have had no benchmark for learning, and Kyle might not have picked up the phone. But now he really