Neuroscientists are building a powerful case that metaphor is far more important to human cognition than has ever been imagined. Many argue it’s the fundamental way that brains understand abstract concepts, such as love, joy, society and economy. It’s simply not possible to comprehend these ideas in any useful sense, then, without attaching them to

Because concepts are metaphorically structured in a systematic way, e.g., THEORIES ARE BUILDINGS, it is possible for us to use expressions (construct, foundation) from one domain (BUILDINGS) to talk about corresponding concepts in the metaphorically defined domain (THEORIES).