Layer Memo

2. Since Layer doesn't need to rebuild advanced/complex spreadsheet features (long/deep product roadmap) they can focus on the collaboration features.

1. it saves people from re-learning a powerful tool (high switching cost due to learning curve). They still use Excel.

Layer doesn't reinvent a spreadsheet product from the ground up, but creates a complementary layer on top of existing spreadsheet software (Microsoft Excel) which is interesting because: