Launch
All-Access Page—This is a page where I’ll put all of my Prelaunch Content. It makes everything super-accessible. If I’m doing a JV Launch (see Chapter 10), then I’ll let my JV partners send their people direct to this page with no opt-in required. Additional PLC Video—I’ll sometimes add a fourth PLC video that teaches a small, bite-size piece of co
... See moreJeff Walker • Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
launches are built primarily through a series of regular communications with prospects and existing customers.
Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
exchanging money for your offer? 2. Decide on bonuses, incentives, or rewards for early buyers. How will they be rewarded for taking action? 3. Have you made the launch fun somehow? (Remember to think about non-buyers as well as buyers. If people don’t want to buy, will they still enjoy hearing or reading about the launch?) 4. If your launch is onl
... See more