Launch
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford • 6 highlights
amazon.com
PLC #1: THE OPPORTUNITY (OR THE JOURNEY) Your first piece of Prelaunch Content (PLC #1) is critical. It has to grab your prospects’ attention and draw them in, so it has to be compelling. And it must answer the all-important question “Why?” Why should your prospect care? Why should they spend their precious time paying attention to you? Why should
... See moreJeff Walker • Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
