Launch

normal “drive by” advertisement

People will support the things they help create.

people make public comments about your Prelaunch Content.

with greater connectivity, people have become more highly tuned to authenticity. They’re more skeptical.

time and repeated interaction with your prospects. They make building a trust relationship with your prospect much easier than with the old way of marketing.

great way to condition people to open your emails and click on your links.

hit the scarcity trigger,

there are a number of mental triggers that influence those decisions and behaviors.

As we move through our everyday lives we have thousands and thousands of tiny little decisions to make all the time. Every action we take requires some level of thought and decision. Following people with authority is a way in which our brain has evolved to make those decisions more efficiently.