Launch

If something is truly scarce, then a person needs to act quickly before the scarce resource goes away.

At its heart, Product Launch Formula is made up of sequences, stories, and triggers.

establishing his credibility, he was creating great affinity with his prospects, and he was delivering a very inspirational message. He was also delivering real value, because he was showing his viewers that it really was possible to get great, high-paying gigs.

big part of this trigger is the idea of “ritual.” When people go through an event together, it becomes something of a ritual. Rituals pull people together and create some of the most powerful experiences we as human beings can have.

You can’t rely on one single marketing message; instead you need to think in “

reciprocity is the very basis from which humans were able to create commerce and trade. For trade to occur, there has to be some amount of trust that when we give a product or service to someone, they will complete the trade by “holding up their end” of the agreement.

I was the proverbial square peg in a round hole. I just didn’t fit in the corporate world. I didn’t understand the politics, and I felt like I was forever swimming upstream when I tried to get things done.

interaction throughout the prelaunch starts to build likability with your prospects

As we move through our everyday lives we have thousands and thousands of tiny little decisions to make all the time. Every action we take requires some level of thought and decision. Following people with authority is a way in which our brain has evolved to make those decisions more efficiently.