hit the scarcity trigger,

establishing his credibility, he was creating great affinity with his prospects, and he was delivering a very inspirational message. He was also delivering real value, because he was showing his viewers that it really was possible to get great, high-paying gigs.

time and repeated interaction with your prospects. They make building a trust relationship with your prospect much easier than with the old way of marketing.

We act in accordance with how we think the people in our community are supposed to act.

You can’t rely on one single marketing message; instead you need to think in “

Look beyond the corner. Business is the same way—you need to be looking further ahead than the next day or week or month. Don’t chase every shiny object, don’t be distracted by every new tactic. If you’re going to change course or pursue a new direction, make sure you’re doing so for a sound strategic reason.

big part of this trigger is the idea of “ritual.” When people go through an event together, it becomes something of a ritual. Rituals pull people together and create some of the most powerful experiences we as human beings can have.

10-week, small-group coaching program where his clients would have access to weekly group coaching calls. There would also be “hot seats” for each participant, a private community site, weekly “office hours,” and a number of other benefits. In order to insure that everyone got enough individual attention, the offer would be limited to only 15

normal “drive by” advertisement