If something is truly scarce, then a person needs to act quickly before the scarce resource goes away.

I was the proverbial square peg in a round hole. I just didn’t fit in the corporate world. I didn’t understand the politics, and I felt like I was forever swimming upstream when I tried to get things done.

it’s the perception of scarcity that motivates us.

Look beyond the corner. Business is the same way—you need to be looking further ahead than the next day or week or month. Don’t chase every shiny object, don’t be distracted by every new tactic. If you’re going to change course or pursue a new direction, make sure you’re doing so for a sound strategic reason.

people make public comments about your Prelaunch Content.

reciprocity is the very basis from which humans were able to create commerce and trade. For trade to occur, there has to be some amount of trust that when we give a product or service to someone, they will complete the trade by “holding up their end” of the agreement.

At its heart, Product Launch Formula is made up of sequences, stories, and triggers.

interaction throughout the prelaunch starts to build likability with your prospects

with greater connectivity, people have become more highly tuned to authenticity. They’re more skeptical.