Launch

People will support the things they help create.

start talking about your offer and mention the inherently limited nature of the offer.

hit the scarcity trigger,

ritual triggers as people start to anticipate your product.

interaction throughout the prelaunch starts to build likability with your prospects

start to develop strong social proof.

people make public comments about your Prelaunch Content.

If something is truly scarce, then a person needs to act quickly before the scarce resource goes away.

it’s the perception of scarcity that motivates us.