Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

the PLF process is all about creating a connection and a conversation with your prospects, communicating in a way that builds a relationship.

Here’s a general recipe that works well for PLC #1: Show the opportunity. Show/tell your prospect how their life is going to change with your product. Position your authority. Show/tell why they should listen to you. Teach. It’s important not to just go on and on about the opportunity; you have to deliver value. Raise objections and either answer t

A business with low overhead, low start-up costs, and minimal or no staff. A business that is highly profitable and gives you great flexibility in your life. And, last but not least, a business that creates great value in the world and allows you to “do good” at whatever level you choose.

PLC #2: THE TRANSFORMATION

A typical 7-day sequence might look like this: Day 1: Release PLC #1 Day 3: Release PLC #2 Day 5: Release PLC #3 Day 7: Open Cart A 10-day sequence might look like this: Day 1: Release PLC #1 Day 5: Release PLC #2 Day 8: Release PLC #3 Day 10: Open Cart The important thing to remember is that the timing isn’t nearly as important as the Prelaunch Co

I’m a big fan of overdelivering on my promises. This is something I plan out in advance. When I’m designing a new offer, I will actually hold back on some bonus items. I won’t put them in the offer, nor will I talk about them during the sale. Then, sometime after the purchase, I will surprise my clients with the extra bonuses. Even the most grizzle

After coaching literally thousands of entrepreneurs, one of the biggest mistakes I’ve seen people make is creating products and services that they want to sell (or that they think people should have) instead of creating offers that people want to buy. Now, make no mistake; many times what people want isn’t what they need. In other words, if someone

So what’s the lead magnet? It all depends on your avatar. What do they really want? What are their greatest fears? Their biggest desires? What keeps them awake at night?

PLC #1: THE OPPORTUNITY (OR THE JOURNEY) Your first piece of Prelaunch Content (PLC #1) is critical. It has to grab your prospects’ attention and draw them in, so it has to be compelling. And it must answer the all-important question “Why?” Why should your prospect care? Why should they spend their precious time paying attention to you? Why should