Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Here’s a general recipe that works well for PLC #1: Show the opportunity. Show/tell your prospect how their life is going to change with your product. Position your authority. Show/tell why they should listen to you. Teach. It’s important not to just go on and on about the opportunity; you have to deliver value. Raise objections and either answer t

A business with low overhead, low start-up costs, and minimal or no staff. A business that is highly profitable and gives you great flexibility in your life. And, last but not least, a business that creates great value in the world and allows you to “do good” at whatever level you choose.

At the risk of stating the obvious, before you send that Open Cart email, make sure you’ve gone through and tested—even retested—every step. Is your sales page live? Are all the links on the page working? Is your order form set up and proofread? Have you gone through the entire order process thoroughly? Do you know firsthand what happens after an o

Here’s the bare minimum Open Cart sequence: Day 1 (Launch Day): Two emails + social media. The first email is the one that opens the cart (see the email above), and the second one, about four hours later, lets your list know that everything is up and running and you’re open for business. Day 2: One email + social media. This is the day after Launch

YOUR PRELAUNCH TIMING

Now, if you look at why people don’t buy from you, the first and most common reason is that they’re not interested in what you’re selling.

That’s key: If PLC #2 can get your prospects to see themselves having the transformation that you promised in PLC #1, then you’ve done your job.

After coaching literally thousands of entrepreneurs, one of the biggest mistakes I’ve seen people make is creating products and services that they want to sell (or that they think people should have) instead of creating offers that people want to buy. Now, make no mistake; many times what people want isn’t what they need. In other words, if someone

some of the really cool stuff they’re going to learn in PLC #2. Call to action. Ask for a comment on your Prelaunch pages or in social media.