Here’s the recipe for PLC #3: Express thanks and excitement. Thank your viewers for their comments and questions from PLC #2. Tell them how excited you are and how excited all your viewers are. (And if you did a good job in PLC #1 and #2, then your viewers WILL be getting excited.) Quickly recap the opportunity and your positioning. Don’t assume yo

Why should your prospect care? Why should they spend their precious time paying attention to you? Why should they listen to you? What can you do for them?

the PLF process is all about creating a connection and a conversation with your prospects, communicating in a way that builds a relationship.

Here’s the bare minimum Open Cart sequence: Day 1 (Launch Day): Two emails + social media. The first email is the one that opens the cart (see the email above), and the second one, about four hours later, lets your list know that everything is up and running and you’re open for business. Day 2: One email + social media. This is the day after Launch

After coaching literally thousands of entrepreneurs, one of the biggest mistakes I’ve seen people make is creating products and services that they want to sell (or that they think people should have) instead of creating offers that people want to buy. Now, make no mistake; many times what people want isn’t what they need. In other words, if someone

PLC #1: THE OPPORTUNITY (OR THE JOURNEY)

Here’s a general recipe that works well for PLC #1: Show the opportunity. Show/tell your prospect how their life is going to change with your product. Position your authority. Show/tell why they should listen to you. Teach. It’s important not to just go on and on about the opportunity; you have to deliver value. Raise objections and either answer t

PLC #1: THE OPPORTUNITY (OR THE JOURNEY) Your first piece of Prelaunch Content (PLC #1) is critical. It has to grab your prospects’ attention and draw them in, so it has to be compelling. And it must answer the all-important question “Why?” Why should your prospect care? Why should they spend their precious time paying attention to you? Why should

So what’s the lead magnet? It all depends on your avatar. What do they really want? What are their greatest fears? Their biggest desires? What keeps them awake at night?