Laser Eyes

I was able to thrive on Substack because it was the culmination of almost 15 years of learning how to reach directly to readers. I’d gained some skills along the way. Even more, I came to Substack totally committed to this way of operating.

In early 2021, while most founders were chasing quick exits, I was laying the foundation for something more sustainable. The digital fingerprints are clear in my content DNA—establishing values and identity wasn't just personal branding. It was memetic groundwork.