This is the hypothesis of lorecraft as a cope. 

Lore is something you witness, and attempt to shape as it emerges, if it emerges, not something you design and execute. You cannot, for instance, set out to write an origin myth. At least not one that will work as lore (though it may work as part of a grift). You can only recognize and institutionalize one. 

An implication that creates the sharp contrast to traditional marketing is that lore cannot be engineered in the same way marketing can be. While you can shape lore as it emerges, it is a matter of subtle gardening and curation. You do not go around trying to invent brand names, logos, and brand-identity postures for emerging lore. You are not pump... See more

Being raised by TV is a walk in the park compared to being raised by apps.

The common feature in the work of these emerging thinkers is the centrality of lore, as in folklore, the lore of a fictional extended universe, or more pertinently, the water-cooler lore of an organization, in the framing of the traditional concerns of management and organizational theory. Lore, you might say is the feedstock of both stories and wo... See more

When you start earning a living in what seem like play money tokens that are mysteriously valuable enough to pay your bills with, you really start to take a hard look at what the so-called adults have been telling you, about how the world works.

Would you rather run blindly off a cliff, armed with a spreadsheet full of hard-earned but deeply flawed data, unaware that the cliff is even there, or thoughtfully navigate it with appropriately uncertainty-modulated mental models, with the unknown front-and-center in the form of a tarot card, and dashboards of live, accurate, but known-to-be-limi... See more

In a world where most aphorisms are born in on the Hobbesian meme-battlefield of Twitter rather than in books or speeches by already-revered figures, aphorisms with halos are cringe anyway, but aphorisms without halos do actual work. They are tools of thought, not ornamentation.

Lorecraft is perhaps a kind of self-soothing behavior in individuals caught up in a highly automated, non-nurturing, and inhuman work environment.