If your party or event boasts good vibes, that’s great. But if you expect a vibe to do the work of full-spectrum managerial lorecraft of the sort suggested by Rafa’s table or Kei’s eight qualities, your effort is doomed. 

When you start earning a living in what seem like play money tokens that are mysteriously valuable enough to pay your bills with, you really start to take a hard look at what the so-called adults have been telling you, about how the world works.

Lore is something you witness, and attempt to shape as it emerges, if it emerges, not something you design and execute. You cannot, for instance, set out to write an origin myth. At least not one that will work as lore (though it may work as part of a grift). You can only recognize and institutionalize one. 

In a world where most aphorisms are born in on the Hobbesian meme-battlefield of Twitter rather than in books or speeches by already-revered figures, aphorisms with halos are cringe anyway, but aphorisms without halos do actual work. They are tools of thought, not ornamentation.

An implication that creates the sharp contrast to traditional marketing is that lore cannot be engineered in the same way marketing can be. While you can shape lore as it emerges, it is a matter of subtle gardening and curation. You do not go around trying to invent brand names, logos, and brand-identity postures for emerging lore. You are not pump... See more

Being raised by TV is a walk in the park compared to being raised by apps.

Lorecraft is how you design and manage organizations where all the dull and boring stuff is increasingly being automated away, and what’s left of management and leadership functions is increasingly just the interesting and hard to automate stuff. This is the hypothesis of lorecraft as a genuinely new managerial capability.

This is the hypothesis of lorecraft as a cope. 

I stumbled across a key insight that may or may not have been spotted before: lorecraft is the evil twin of marketing.