A decade ago, lorecraft was largely limited to edgelords haunting online fora thinking up the next troll for lulz and electoral mayhem. Now lorecraft is being used to manage treasuries worth millions, launch complex commercial projects, and design automation deathstars for fun and profit.

What is notable about this construct is that while it inherits many elements from older traditions that will be familiar to older managers and leaders (even Boomers should be able to parse the Mission and Ethics columns), the core of it is the Lexicon and Lore columns, which have no real counterparts in older traditions. As far as I know, no MBA... See more