Lorecraft is how you design and manage organizations where all the dull and boring stuff is increasingly being automated away, and what’s left of management and leadership functions is increasingly just the interesting and hard to automate stuff. This is the hypothesis of lorecraft as a genuinely new managerial capability.

Arguably, lorecraft is the first truly internet-native school of management and organizational thinking, though I’m sure it won’t be the last.

But there’s a really compelling alternate hypothesis — lorecraft is how you design and manage organizations where all the dull and boring stuff is increasingly being automated away, and what’s left of management and leadership functions is increasingly just the interesting and hard to automate stuff.