Startup Handbook: Landing Page Copywriting
julian.com
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Startup Handbook: Landing Page Copywriting
Copywriting is about crafting a compelling argument for why someone should choose your product.
Billy Broas • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
It’s much better to “anchor & twist”—start with something easily understandable, and have one big new thing that is different. Substack is a newsletter platform—with payments. Superhuman is an email client—that’s absurdly fast. Figma is a design tool—in a web browser. (You get the idea.)
Nathan Baschez • Good Positioning Makes Everything Easier - Divinations - Every
Startup Handbook: Hiring Employees
julian.com
If we’re to stand any chance of convincing, persuading, motivating, selling, we must, must, MUST cut through the clutter! The easiest way to do this is to always—without exception—put your biggest benefit in your headline.