Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Wizards

Does the interaction create a meaningful moment that deepens your relationship or engagement with the visitor?

Set up a segment for visitors who convert for your goals and a segment for visitors who don’t convert. Then compare these two for patterns such as their top entry pages, top page flows, or top search keywords used. Based on what you find, you can tweak your site to promote page flows that mirror the user flow of visitors who always convert.

It is important to take into account only the revenue that is generated through the landing pages and traffic sources that you are considering for the test.

missing out on critical keywords is to examine the ones that your competitors are using and generating the most traffic from.

have people identify with a specific need that they currently have or a task that they are trying to complete on the current visit.

best practice to state estimated ship and delivery dates on this page for each type of shipping method

simply to clickthrough to another page on your site. Yet the same four AIDA steps must still happen

Design the page around the visitor’s task and the conversion action.

If you get someone to actively engage in the customization process, they are also investing their time and effort