Lady Gaga’s Latest Experiment? Happiness.

Gaga metaphorically protects the bullied misfits who were teased, as she was in school. She uses her concerts as a safe haven for those who feel they don’t belong, or are called freaks or weirdos by others. She embraces another, more powerful name for them when she calls them Little Monsters. She openly shows her love and affection for fans and wan

While creating a buzz with her wild outfits and crazy performance art, she is methodically building a grassroots base of passionate fans for the long term.

what makes Lady Gaga so adept at creating symbols that have longevity with her fans is her ability to find meaning in situations, experiences, and interactions and to turn that meaning into visuals. She creates iconic

“She’s done a tremendous job, I think, of understanding where her fans are, and then figuring out how to make herself accessible and engaged, so she keeps building them along the way. I think every Little Monster out there, honestly, does feel like they’ve got a personal connection to Lady Gaga.” While it is easy for bigger-than-life rock stars to