Labubu Mania and Etsy Witches

There’s been a kind of flattening of the zeitgeist, leading to a monoculture that is understood across generations.

Just as every decade can be defined by a fashion or musical style, looking back at our 2020s from the future, what will we yearn for?

Is there anything to iterate upon if our moment is already defined by prior generations’ sensibilities?

The creator of Real Housewives of Clapton had a theory for why niche consumer objects have become such potent symbols online. For millennials and Gen Z-ers, material gain is more about these small, semi-expensive life-style choices—oat milk in your latte—than about bigger ones such as buying a house or having children, which are much harder to achi

... See more