Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
Connie Kwanheavybit.com
Saved by Kassen Qian
Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
Product management is a career, not just a role you play on a team. The product manager deeply understands both the business and the customer to identify the right opportunities to produce value. They are responsible for synthesizing multiple pieces of data, including user analytics, customer feedback, market research, and stakeholder opinions, and... See more
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
To summarize, these are the four critical contributions you need to bring to your team: deep knowledge (1) of your customer, (2) of the data, (3) of your business and its stakeholders, and (4) of your market and industry.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
What you should be looking for in a product person
medium.com
at scale, it is very common to have some significant number of product teams that are there in support of the other product teams. These are often called platform product teams, or shared services product teams. They are very high leverage, but they are a little different in that they generally don't directly serve customers. They serve customers i
... See moreMarty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
