Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
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Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
3. Strategic - You have PMF and a 2-3 year runway. Your Strategic PM, usually director level or VP level, will take your company's overall long-term vision and lay out the pathways that pave your way towards that. These pathways involve major decisions that could alter the company's future.
Connie Kwan • Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
How can we understand the different types of value that PMs of different levels bring to the table and use that information to effectively build a PM organization?
Connie Kwan • Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
Kwan's Hierarchy of Product Needs:
Connie Kwan • Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
2. Planning - Continually challenge product-market fit and keep the team aligned on a 3-6 month, mid-term vision, of the product. Requires more EQ and stakeholder management.
Connie Kwan • Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
1. Shipping - The most basic need that a PM satisfies is shipping features. This involves day-to-day tackling of large and small decisions that block the successful release of a new feature.
Connie Kwan • Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers | Heavybit
4. Strategic Partnering - Company is experiencing rocketship growth, and you're looking to bolster your moat with product bets while designing an organization that will sustain your growth. Your CPO will help set and reinforce that culture for your product organization.Your CPO will take your moonshot vision and lay out the 5 year plan to it, ident... See more