In design, AI inspires me no more than elevator music or a business presentation. However, it often shows me what I do not want. When I ask Chat-GPT how I could better phrase something, I almost always get the most uninteresting, boring, often meaningless answer. As an author that writes to say something meaningful, get upset about this, and in res... See more

“I like it when people make clear artistic decisions,” he said. “In a time of so-called A.I., personality becomes even more important.” Using technology to randomize content and narrative, he added with a laugh, “becomes a little bit garbage.”

I think we’ll realize that the early text-to-image “prompt-based” era of GenAI undermined creativity while the “controls” era unleashed human creativity in unimaginable ways. the tools evolve, but creative vision, precision, taste, and skills will be more vital than ever before.