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Kudos, leaderboards, QOMs: how fitness app Strava became a religion
Today, public accountability is an aspirational experience.
Fueled by the loneliness epidemic, growing health-consciousness, and an expanding definition of what it means to be “well” (or “unwell”), data tracking apps with social functions are gaining ground as communicative spaces, representing an alternative for many... See more
instagram.comCommunity is also a large part of keeping connected fitness machines engaging; all five companies offer Facebook groups for users to discuss their workouts and find people with similar goals or stats to digitally work out with. Live leaderboards, a feature that shows where the user ranks against other people who’ve taken the same class, can also... See more