Saved by sari
Kudos, leaderboards, QOMs: how fitness app Strava became a religion
The biggest success story from the social fitness phenomenon, however, is unquestionably CrossFit.
Cal Newport • Digital Minimalism
The fitness “movement” encompasses customs and rituals, social expectations, and consequences for failing to show up. People meet their closest friends and spouses in the studio; true diehards quit their jobs to become instructors themselves.