Kortex
app.kortex.co
Kortex
A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely... See more
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely... See more
Rishad Tobaccowala • Building A Personal Brand
1. Define Your Brand Core
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Rebrand yourself in 30 days
On the right: what I would prompt to give it more pzazzz. A prompt that reflects my understanding of positioning and psychology. I provide the right context, define the tone and personality for the brand, ask the AI to generate multiple variations to choose from (this is key), and keep pushing and pressure-testing and giving feedback to the models... See more