How does your client make their product or execute their service? How does your client make money? What is the value stream on both sides of the ledger (costs and revenue)? What does it take for the product/service to arrive at store/web? At street-level (if applicable), what are the top three challenges they face? How is their competition hurting

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“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”