Know How

“I think people think of design as how something looks. But that’s a superficial definition—it’s how something works,” says Airbnb co-founder Brian Chesky, who says he called Ive as soon as he saw his resignation announcement from Apple and asked to be one of LoveFrom’s first clients. Chesky, who studied at the Rhode Island School of Design, adds, ... See more

Design, to take from industrial designer Naoto Fukasawa, is an embodiment of values. And thus products act as a built environment of value assertions. Both by their existence and in the case of many digital technologies - with their every use and app open.

This followed the principle that Steve Jobs and Jony Ive had instilled at Apple: design is not just about aesthetics; true industrial design must connect the looks of a product to its engineering. “In most people’s vocabularies, design means veneer,” Jobs once explained. “Nothing could be further from the meaning of design. Design is the fundamenta

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Steve Jobs on how to perfect product design (genius playbook). https://t.co/Phaz9IbEcd

“I love making things that are profoundly useful,” he adds. “I’m a very practical craftsperson.”