kill the metrics in your head

The good news is that audiences want something smarter and more in-depth.

How can we reclaim data as a tool for clarity instead of submitting to its chaos?

Just because we can measure everything doesn't mean we should. Digital media gave way to instant metrics which led to instant expectations on results but a CTR, a bounce rate, or even a conversion doesn’t always tell the whole story. The obsession with short-term, ea

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