Kickstarting TikTok: 55,500 Followers & 7m views in 6 Weeks

TikTok is all about experimentation, and you don’t have to start from square one. It’s often helpful to observe and see what’s working for other accounts (or creators!) in your niche or adjacent ones before you get started. Maybe you’ll notice that no accounts in your niche are leveraging their mascot… could be an opportunity. Or maybe you’ll notic... See more

1. Find your niche. And trust me, your niche audience is likely bigger than you'd think.

2. Getting your first viral video. You usually can't plan for it, so create often.

3. Outsourcing vs. In-House Content: Should you hire a team of freelancers? Create content as a founder? Find someone internally? Really, it's up to you.

4. Stick with organic in

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After speaking with so many founders, it was clear that many of their first viral videos were random or happened by chance – it’s difficult to manufacture virality on TikTok on Day 1. It often takes experimentation with different series, content styles, and sounds to find your rhythm / build an audience.