Kickstarting supply in a labor marketplace

Advice: Do things that don’t scale—go direct to your potential supply and convince them to try your platform.

Additional tactics that worked for at least one labor marketplace:

1. Upskill your supply

Advice: Build something so great that your “supply” can’t help but tell their friends about it.

Advice: Experiment with running ads on LinkedIn.

Advice: Figure out if (and where) your potential supply looks for work, and go post roles there.

5. Do manual onboarding

3. Make certain there is demand

4. Paid social

1. Job boards