Saved by Sam Blumenthal
Attention Required! | Cloudflare
CAC: Customer Acquisition Chaos - by Rex Woodbury
digitalnative.substack.comdigitalnative.substack.com
This means many companies are starting to move ad dollars toward Amazon because that’s where their consumers are. Plus, with Alexa being the biggest voice computing platform, more and more customers can just ask Alexa to buy something — bypassing Google and web browsers entirely.[1430]
Aditya Agashe • Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
Amazon has built a $15bn+ ‘search ad’ business (retailers just call this marketing)
Benedict Evans • The Great Unbundling
This shift has allowed Amazon to generate almost $3.5 billion of ad revenue in 2017.10