Just make it stop! When will we say that further research isn't needed?
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Just make it stop! When will we say that further research isn't needed?
False positives can lead to wasted resources when experimenters “over-design” a product or an experience (including features that have no impact).
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
But overall, both research efforts themselves (*cough* behavioral economics *cough*) and “debunking” efforts can be naive in this clueless way, causing infinite regress of levels of bunking/debunking that goes nowhere. Because reality is messier than you think and people are more malicious than you think.
But increasingly published negative results (which include experiments that succeed in showing no effects) are becoming another essential tool in the scientific method.