You do people a service when you make better things and make it easy to talk about them. The best reason someone talks about you is because they’re actually talking about themselves: “Look at how good my taste is.” Or perhaps, “Look at how good I am at spotting important ideas.

Our world is long on noise and short on meaningful connections and positive leadership. Your contribution—the one that you want to make, the one you were born to make—that’s what we’re waiting for, that’s what we need.

1. Look for questions to answer.