Just looking

Community is more than just sharing resources or hanging out now and then. It’s showing up and investing in the ongoing creation of one another’s lives. Being in that kind of community is a great way to live, and we highly recommend it as an ongoing practice, not just when making big plans or starting new things.

If you’re a middle-of-the-roader, you don’t bother joining a tribe. Partisans want to make a difference. Partisans want something to happen (and something else not to happen).

Make it easy to spread. If every member brings in one more member, within a few years, you’ll have more members than you can count.

Once you adopt a posture of service, of engaging with the culture to make change, the shift happens. Now, instead of asking, “How can I get more people to listen to me, how can I get the word out, how can I find more followers, how can I convert more leads to sales, how can I find more clients, how can I pay my staff . . . ?” you can ask, “What cha

The people you are seeking to serve are trying to figure out who you are. If you’re going to show up in their world, make it easy for them to know who you are and where you stand.

Being accepted and admired by your specific audience is another sort of good—and for most of us, this is actually enough.