The bike rides. The sleepovers. Your first cigarette. Gossiping about your latest crush. Being consoled when they break your heart. Discovering a new city. Re-discovering your own (at 2AM). The hungover brunches. The tears. The laughs. The love. So many of the moments that shaped us were shared with friends. And then those moments started happening... See more

For one thing, the internet has taken the reward circuitry meant for social conditioning and has begun to replace it with parasocial conditioning; our reward feedback loops increasingly run through interactions with people we don’t know and may never meet, who have very little information about us or investment in our lives and wellbeing.... See more