One simple way to think about success, if it’s not already clear to you, is to think about failure and what that would look like for you. Not being able to work in this business in one year? Ten years? Being publicly shamed or embarrassed? Finding yourself back as an employee in a nine-to-five job?

The optionality approach to getting lucky starts with identifying and capping the risks which might ruin your life. This gets you into the position of 'not losing', which is a major victory in and of itself: all you have to do is consistently not-lose, and you’ll come out well ahead of the pack.