Just a moment...
Just a moment...
science.org
the ease of exchanging digital speech has shifted the focus of mass communication from reflections to reflexes, from substance to attitude. Social media demand that everyone relate to others, to their ideas, to their troubles and achievements—indeed, to their very existence.
Andrey Mir • The Viral Inquisitor
Rhetoric of Social Media
1. Rather than gauging an audience as a whole, perhaps with some knowledge of its individual members, in order to assess what will be a persuasive argument using logos, pathos, and ethos, the rhetoric of social media collects as much data as possible about each individual user, monetizes this data, and uses it to permit