Just a moment...
You must entertain, engage, and inform. Every single time.
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Before you make a claim or argument, ask, “So, what?”
Your whole audience and your ideal customers are asking, What's In It For Me? Why should I care?
Anticipate and address skepticism or disinterest from readers, and write and edit with the skeptical reader in mind.
How do you get them to listen to you? Why should they?
If you were arguing with them i
The Golden Intersection puts the reader first. This piece is about their questions. This piece is about their wants and needs. This piece is about their desires. When you put the reader first, suddenly the moments you talk about yourself aren’t really about yourself—they’re visual examples of the points you’re making for the reader’s benefit. You’r
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
