Just a moment...

I had a professor in college who returned our graded essays, walked up to the chalkboard, and wrote in huge letters: “SO WHAT?” She threw the piece of chalk down and said, “Ask yourself that every time you turn in a piece of writing.” It’s a lesson I never forgot.

The Golden Intersection puts the reader first. This piece is about their questions. This piece is about their wants and needs. This piece is about their desires. When you put the reader first, suddenly the moments you talk about yourself aren’t really about yourself—they’re visual examples of the points you’re making for the reader’s benefit. You’r