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In my new book, I came up with the word “Filterworld” to describe our interwoven environment of algorithms. These equations have become inescapable, influencing the vast majority of what we consume online — and thus what kinds of culture we consume, period. I use “filter” because algorithmic recommendations are ultimately filters that sort content.... See more

The vast interconnection enabled by digital platforms has ended up creating more of a sense of sameness than diversity. Users are subtly guided toward the same subsets of topics, urged on by recommendations that are designed not to serve their interests but to create profitable attention fodder to sell to advertisers. Instagram doesn’t care that yo... See more

Echo chambers lack that friction. So do “filter bubbles,” which are essentially the digital incarnation of echo chambers. In his book Filterworld , Kyle Chayka explores how personalized searching, algorithms, and online behavior flatten our culture by continually offering us more of what we’ve already consumed, shrinking our digital worlds.